How TV learned to sell itself
Sports solved a problem that nearly killed television.
Virginia Postrel is the author of The Fabric of Civilization: How Textiles Made the World and The Future and Its Enemies.
Sports solved a problem that nearly killed television.
Long before modern science, Europeans learned to see their own time as an age of invention rather than decline.
When the future arrived, it felt… ordinary. What happened to the glamour of tomorrow?
Libraries contain books, yes. But they also contain latex rubber, carbon fiber fabrics, and graphene aerogel. And in some materials libraries you can cut, cast, drill, sand, scrape, and sculpt too.
Polyester went from being the world’s most hated fabrics to one of its favorites. It’s so successful that many people don’t even realize they’re wearing polyester today.